A more considered kind of luxury.
Owner advisory, guest experience and international representation for distinctive hotels
Great hotels are made in the details.
Every decision shapes the experience: the way a guest arrives, the way a room is used, the ease of a service encounter, and the story a sales partner tells. SDF Hospitality works across those decisions to help distinctive hotels become more coherent, compelling places.
Founded by Shane Forster, the practice draws on hotel leadership, management of private family residences, international sales, and firsthand experience as a guest of the world's leading hotels.
Meet ShanePerspective, from concept to guest.
Selective, hands-on support tailored to the property and the people behind it.
Owner advisory & experience
A guest-centered lens on renovations, new spaces, programming and the decisions that give a property its character.
02International sales representation
Thoughtful market presence and trusted relationships with luxury travel advisors, particularly in the UK and Europe.
03Operations & service culture
Practical reviews of the guest journey and service delivery, grounded in the realities of running a hotel.
Seen through the eyes of both host and guest.
Shane has led resort teams and overseen private residences for UHNW families. He also spends considerable time in exceptional hotels around the world. That combination informs an instinct for discretion, intuitive service and spaces that work as beautifully as they look.
Our perspective
Post Ranch Inn
Through SDF Hospitality, Shane represents Post Ranch Inn in the UK luxury travel market, building relationships with advisors and bringing the property's singular story to the people who can tell it best.
Post Ranch Inn recorded a 15% increase in UK room revenue in 2025.
View the partnership“The best luxury feels entirely at home in its place.”